Welcome to Winnipeg Target and Bullseye!

Targets mission statement is “to deliver outstanding value, continuous innovation, and an exceptional shopping experience and to make Target our preferred shopping destination.”

How are they going to make Winnipeggers feel that they are going to have this?  By promoting it! 

Target is a one stop shop that allows you to pick up all of your household needs and more. 

 Target needs to get out the word and to do this successfully they will have to have many events to promote it as they have many target audiences; from families all the way to seniors. 

One of the major events that I would do would be a family fun day which will have activities that the whole family can do.  Bring in Bullseye (the mascot) for everyone to meet have face painting, cotton candy, and games and rides for the children to do.  I would also have the Target race car there with Juan Pablo Montoya (the driver of the race car) signing autographs and promoting Target.  This will bring in people from the community and will allow them to see that Target wants to be known for being part of the community.

Another event would be a gala where people attending would have to buy tickets, all the money for these tickets would be donated to a charity that Target invests in.  This event would have a red carpet and would also have Bullseye.  It would have a fashion show, music and dancing and an auction with prizes from the store.  This would allow some of the people in the fashion industry what Target has to offer as well as other people that have different interests other then the family.

I would also have Bullseye doing some major events around the time that it was opening as this would also be another great time for Target to get its name out.  Bullseye has some pictures that I have noticed that he is wearing a racing suit so I would contact Red River Coop Speedway and see if I would be able to get Bullseye to come to one of their events where you could meet him have gift certificates to win and watch racing I would also get Juan Pablo Montoya to come out with his race car and have him signing autographs.  This will also promote Winnipeg’s race track which is part of the community.

There is so much that Target can do to promote itself and I cannot wait to see what they do as the possibilities are endless!